In what is perhaps the cleverest and most intriguing “making of” video we have stumbled across, Cartier details the steps they take in creating the exquisite Marcello bag. Staged as a love triangle between Cartier (The Jeweller or “magician” as the short film names it), A Lady in Love, and Marcello. Who is this mysterious Marcello and why is she so breathlessly in love with him? Marcello is a bag created by the Cartier brand that uses only the most flawless crocodile, alligator, and lizard skins on the market. It has a structured shape and top-handle tote and is a classic It Bag for a myriad of reasons, such as the hefty price tag, high quality materials, and the artisan craftsmanship that go into making it. This video shows the step-by-step process of bringing a Marcello bag into existence. The Amelie-esque French voiceover and cheeky approach to presentation make this one well worth your time and attention.

written by GRACE GORDON|photos: courtesy of CARTIER