Introducing…

Nina Ricci's La Rue Bag

The Nina Ricci brand would like us to meet their new La Rue bag, and we’re enchanted.

The brand-new Nina Ricci La Rue bag, created by brand director Peter Copping, aims to cross party lines and bring urban sophistication to the refined clientele that patronize the label. By adapting the shape of a bowling bag and shooting an ad campaign that features GIF Art – a versatile take on street art with a cyber spin – Nina Ricci aims high with their new La Rue, which already has “It Bag” written all over it.

written by GRACE GORDON|photos: courtesy of NINA RICCI

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