Charlotte Casiraghi stars in the second installment of the ‘Forever Now’ campaign series by Gucci, featuring the iconic Gucci Horesbit Loafers. This behind-the-scenes video shows Casiraghi looking coed-cute in a trim pair of trousers and tailored menswear blouse. She languishes on the couch or crouches on the floor before a notebook looking every inch the studious seductress. Beautiful, brainy women carry with them an alluring charm, and Casiraghi perfects the role with a knowing glance at the camera. Shot by Inez Van Lamsweerde and Vinoodh Matadin, this video features the photographers collaborating with Frida Giannini on set and ends with celebratory cheers as the photo shoot comes to a successful close.

written by GRACE GORDON|video: courtesy of GUCCI