FERRAGAMO/LAUNCHMETRICS
Ferragamo's longstanding relationship with Hollywood royalty becomes a defining moment for Fall/Winter 2023.
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Fashion devotees were wild for Maximilian Davis’s debut collection for Ferragamo last season, and the house has ignited red carpet heat as well from cool girls like Zendaya, Michaela Coel, and Julia Garner. Hollywood has had a long relationship with Salvatore Ferragamo, the progenitor who famously designed shoes for films and silver screen stars like Gloria Swanson, Marilyn Monroe, and Audrey Hepburn.
This was brought to the fore in a 2021 documentary film by Call Me By Your Name director Luca Guadagnino entitled Salvatore – Shoemaker of Dreams. It debuted at Venice Film Festival. With ‘Cinema’ as the theme of its Fall/Winter 2023 collection, the longstanding association between the house and Hollywood is underscored in sophisticated, high-drama looks that, once again, set social media ablaze.
WGSN
While there are plenty of Hollywood characteristics to choose from, Ferragamo stuck to bourgeoise archetypes for its show. The Ferragamo girl looks expensive. She is draped in sublime three-piece suits, perfectly coordinated separates, plush furs, and latex dresses. Sleek off-shoulder gowns and foiled fabric minis gave her choices for the evening. In her off-time, she’s donning fencing suits or tanks paired with perfectly tailored trousers. Not a hair is out of place.
Big bags amp up the everyday appeal of some looks, while tiny totes add a touch of recherche glamour. She is always put-together, ready to be snapped by paps at a moment’s notice. This is a vision for the house that suits it well, and with only two collections under his belt, Davis has emerged as an accomplished designer who can execute big ideas without breaking a sweat.
