Gucci casts a magic spell this season with a collection that alters your perceptions of reality.
What exactly is an “epilogue”? It’s the part of a book or script at the very end that looks back on everything that happened and summarizes it. That’s exactly what Gucci’s Creative Director Alessandro Michele intended with his Epilogue collection, which is the final installment of a trilogy of collections that took apart the nature of fashion and rebuilt it. In exploring fashion, Gucci offers the individual a chance to experiment in a grand lab, to try on different identities, different modes of being, different outlooks on the world. In Gucci fashion, you can be anything you want to be. In rewriting fashion this way, the possibilities for self-expression are endless, infinite, begging to be explored.
To bring this exploration of the outer realms of fashion imagination to life, Savoir Flair has created an alternate universe where what you see is not what you get. In fact, suspend all belief as you venture forward. Breaking the boundaries of reality, in this “I Can’t Believe My Eyes” editorial, you really can’t trust your first reaction. By distorting and playing with perception, we are creating true fashion magic.
Don’t believe it? Wait and see...