I Can’t Believe My Eyes

Introducing the Gucci Epilogue Collection

Gucci casts a magic spell this season with a collection that alters your perceptions of reality.

What exactly is an “epilogue”? It’s the part of a book or script at the very end that looks back on everything that happened and summarizes it. That’s exactly what Gucci’s Creative Director Alessandro Michele intended with his Epilogue collection, which is the final installment of a trilogy of collections that took apart the nature of fashion and rebuilt it. In exploring fashion, Gucci offers the individual a chance to experiment in a grand lab, to try on different identities, different modes of being, different outlooks on the world. In Gucci fashion, you can be anything you want to be. In rewriting fashion this way, the possibilities for self-expression are endless, infinite, begging to be explored.

To bring this exploration of the outer realms of fashion imagination to life, Savoir Flair has created an alternate universe where what you see is not what you get. In fact, suspend all belief as you venture forward. Breaking the boundaries of reality, in this “I Can’t Believe My Eyes” editorial, you really can’t trust your first reaction. By distorting and playing with perception, we are creating true fashion magic.

Don’t believe it? Wait and see...

The expected versus the unexpected. The mundane versus the extraordinary. The everyday versus the once in a lifetime. Reality versus surreality.

Gucci Epilogue Tennis Photoshoot
Gucci Epilogue Tennis
Gucci Epilogue Tennis Photoshoot
Gucci Epilogue Tennis

A day spent exploring the grounds of Meliá Desert Palm with Lulu and Wathek starts with a healthy round of tennis on a crisp morning.

Except the outcome is
anything but sporty.

Did anyone order breakfast?

Gucci Epilogue Unicorn
Gucci Epilogue Unicorn
Gucci Epilogue Unicorn
Gucci Epilogue Unicorn
Gucci Epilogue Unicorn
Gucci Epilogue Unicorn

Lulu and Wathek can’t
visit the grounds without
strolling past the stables...

and maybe even meeting
a horse or two.

But wait...
that’s not a horse!

Gucci Epilogue Bathtub
Gucci Epilogue Bathtub
Gucci Epilogue Bathtub
Gucci Epilogue Bathtub
Gucci Epilogue Bathtub
Gucci Epilogue Bathtub

Lulu winds down in a
lovely bubble bath...

...before preparing for
a banquet feast.

But those aren’t bubbles,
and that’s not a bath!

Gucci Epilogue Fish
Gucci Epilogue Fish
Gucci Epilogue Fish
Gucci Epilogue Fish
Gucci Epilogue Fish
Gucci Epilogue Fish

“What are you in the mood for?” Wathek asks Lulu.

“Some fresh fish
sounds nice,”
she replies.

But who’s feeding who?

Create your own surreality, your own magic, your own startling construction of the world with Gucci Epilogue.

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